Industry experience
Financial services
New Customer Proposition
- Client
- Barclays Bank PLC
- Sector
- Financial services
Project description
The Bank’s core operational IT (accounting, transaction processing, risk) systems were being redeveloped. The Retail Bank established a project to exploit this opportunity to revitalise its customer proposition.
ItemPlus led three key stages of the project:
- Definition - developing an innovative, simple, set of business principles to guide definitions of the new proposition
- Testing - turning a set of real life customer “encounters” into marketing propositions and testing these with advertising agents, focus groups etc
- Feasibility - identifying the real impact of the strategy on the existing change portfolio, and quantifying the additional costs.
