case studies
Financial Services
Card Operations - Application Processing Strategy
- Client
- Major European card issuer
- Sector
- Financial Services
Project description
A major European card issuer invited Chaucer to review its UK application processing operation, to identify strategic options and quick wins to achieve a world class operation.
The application processing strategy also had to support ambitious customer recruitment plans, rapidly diversifying products and expanding sales / servicing channels including the internet.
Chaucer worked with the client sponsor, Marketing, Customer Value Management, and operational areas to develop:
- the vision for customer recruitment
- potential options, both short and medium term
- an assessment of options, in terms of feasibility, risk, cost / benefit and fit with other initiatives
- the recommended way forward.
Outcome
The study findings and recommendations were accepted by the Operations Director, and have been implemented.
