case studies
Financial Services
Building an e-commerce capability
- Client
- Royal & SunAlliance (R&SA)
- Sector
- Financial Services
Project description
e-commerce gave the opportunity to create new revenue streams and to win new customers.
Chaucer was engaged to guide and accelerate the development and implementation of this £30m greenfield proposition.
Chaucer took a leadership role in key activities throughout the project:
Developing the proposition
- 2-week brainstorming to define the proposition
- building outline business cases for two main options
- evaluating the options
- developing the full business case for the preferred option.
The Chief Executive approved the proposal and the £30m budget.
Implementing the proposition
- developing the technical design
- structuring the project
- selecting the branding agency
- selecting financial organisations as partners.
Outcome
The ‘usecolor.com’ business proposition was initially launched in the UK
